The rising economic power of Asia is well documented; not as well known is the growing importance of Asian megacities and their impact on the beauty industry. According to a new study by McKinsey & Company, the world’s top 600 cities (measured by absolute GDP) are expected to drive nearly two-thirds of global economic growth by 2025. Massive urbanization will continue across emerging markets, which will envelope three-quarters of these large cities. It is projected that by 2025, there will ...